The design and functionality of your eCommerce website design could make or break conversions and affect your bottom line. An eCommerce site has several layers of functionality that aren’t on standard websites, including a web server to host a storefront, payment processing, an inventory database, and a complicated dispatch system to send products.
RankGrabby Digital Marketing Agency has designed top-quality eCommerce sites for over a decade. We partner with clients to develop a high-functioning eCommerce website that drives sales quickly, easily, and efficiently. Learn how our digital marketing experts can help you increase ROI with a fresh, innovative eCommerce website design.
5 Ways To Increase Ecommerce User Engagement
e-Commerce user engagement can be increased by using the below five ways;
1. Share Valuable Content
Sharing knowledge in the form of high-quality content via your online channels comes with great rewards. The people who get the chance to learn from you will certainly come back for more, and what is even better, they will form a community that will share your content with other places and do a part of your marketing for you.
2. Create Fantastic And Intuitive Navigation
While great content is essential, if your navigation is so complicated that people can’t find their way around it, it won’t do you any good.
3. Cover All Platforms And Multiple Vendors
Users tend to use a variety of devices to make an action that is important to them (such as to purchase your product) and often switch between them during the entire process. This is why you must cover all available platforms.
4. Be Smart When Using Ctas
Every eCommerce website needs great calls to action, as they are the main visual cues that drive your users to do what you want them to do on your pages. You will generally see CTAs such as “Buy Now”, “Click Here”, “Contact Us”, etc.
5. Use Great Imagery
People are visual beings, so next to a great website design, you need top-notch images. Every website needs to have high-quality photos of its products that a user can zoom in on. You can also go deeper than that and use photographs of people using the particular product.
The success of your eCommerce website is highly dependable on how good your user engagement is. Your website needs to provide valuable content, as well as top-notch and intuitive navigation that will lead users through it.
Why Choose RankGrabby?
RankGrabby has a team of digital marketing experts, from web designers and creative writers to SEO specialists and video producers, all of whom have one goal in mind – to help you grow your business.
- Experience: We have launched over 30 websites.
- Integrity: We do business with honesty, integrity, and a sincere heart for others.
- We listen: We take the time to understand your business goals.
- Deliver on time: We set realistic deadlines and stick to them.
- No templates: We create original, quality web designs.
